Sell strategy
Exceptional service and outstanding results in the fastest possible time
HOME ASSESSMENT
Detailed inventory of all property features
COMPARATIVE MARKET ANALYSIS
Guide you through an analysis of current market conditions in your neighborhood to determine your home’s market value.
STRATEGIC PLAN
Create a customized, strategic sales plan and timeline to ensure maximum value for you and your property.
PREPARE YOUR HOUSE
Assses your propertyfor required changes prior to listing on MLS. Cleanup, minor cosmetic enhancements, staging and repairs may be arranged.
PROFESSIONAL PHOTOGRAPHY
Showcase your home through professional photography and videography; floor plans and measurements.
HOME INSPECTION
Before your home hits the market, a pre-listing home inspection will be done or a status certificate will be ordered to ensure a fast sale.
marketing strategy
- Professional photos
- Aerial + 3D Virtual Tour
- Worldwide Global Reach
- Powerful Global Media Partnerships to give you International exposure
- Property Advertising in relevant media publications
- Direct Mail – Fliers + Postcards
- Distinctive Marketing Brochures – Custom tailored for your property
- Digital Marketing
- Comprehensive Online Exposure
- Focused Social Media Marketing
- E-Flyers to all agents in network
- Market Expertise – Local Authority
- Advertising – Printed Local Ads
- Professional and Virtual Home Staging Services
- Hosted Caravan + Brokers Open House for maximum Agent exposure
- Public Open Houses + Private Showings
- Personalized Marketing Summary Ipdates
selling process
So you have decided to sell your property. Before anything else, it is a good idea to sit down and clarify your motivations and draw up a basic time frame for the selling process.
Why Sell?
Why do you want to sell your property? Do you intend to simply find a larger property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for us to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.
When Should I Sell?
You should immediately establish your time frame for selling. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our expert real estate agents to thoroughly review the current market conditions and find the most favorable time to sell.
What Is The Market Like?
When you work with us, you can be sure that you will have our knowledge, expertise and negotiating skills at work for you to arrive at the best market prices and terms. We will keep you up-to-date on what is happening in the marketplace and the price, financing, terms and conditions of competing properties. With us, you will know exactly how to price and when to sell your property.
How Do I Optimize My Finances?
Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With the help of our qualified agents, you will be able to effectively assess the cumulative impact of these changes, estimate potential proceeds of selling your property, and plan effective tax savings and estate planning strategies. We will ensure that you not only take control of your finances, but use them to their fullest potential.
You can do a lot to increase the appeal of your property and to create a lasting impact on potential buyers.
1. Curb Appeal.
Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers.
2. Property Repairs.
Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property.
3. Cleanliness and Staging.
Keep your property uncluttered and well-lit from top-to-bottom. Pay attention to details: put away the clutter, place a vase of fresh flowers near the entryway, pop a batch of cookies in the oven, have your floors and carpets cleaned. We will consult on the most effective way to prepare your property for selling.
4. Disclosures and Inspections.
We are very familiar with the legal procedures involved in disclosures and are ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections).
5. Showtime
Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with an agent, if you are not there. Moreover, your agent will know what information will be most useful in representing your interests when speaking with prospective buyers.
The Price Is Not Always Right
“The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust our professionals to help you thoroughly evaluate every proposal without compromising your marketing position.
Negotiating The Right Way
We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice.
The Initial Agreement and Deposit
An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary from state to state, but in order to be a legally, binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in the closing agent’s escrow account pending the fulfillment of conditions or contingencies in the effective agreement.
Some important tips to keep in mind to streamline the process even further:
Keep written records of everything.
For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.
Stick to the schedule.
Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
Escrow Inspections and Appraisals
Most buyers will have the property inspected by a licensed property inspector within the time frame that was agreed upon in the effective contract to purchase. Some buyers will have several different inspectors inspect the property, if they wish to obtain professional opinions from inspectors who specialize in a specific area (eg. roof, HVAC, structure). If the agreement is conditional upon financing, then the property will be appraised by a licensed appraiser to determine the value for the lending institution via third party. This is done so that the lending institution can confirm their investment in your property is accurate. A buyer of a commercial property may also have a complete environmental audit performed and/or soil test, if required by the lending institution.
The Closing Agent
Either a title company or an attorney will be selected as the closing agent, whose job is to examine and insure clear title to real estate. After researching the complete recorded history of your property, they will certify that 1) your title is free and clear of encumbrances (eg. mortgages, leases, or restrictions, liens) by the date of closing; and 2) all new encumbrances are duly included in the title.
Contingencies
A contingency is a condition that must be met before a contract becomes legally binding. For instance, a buyer will usually include a contingency stating that their contract is binding only when there is a satisfactory home inspection report from a qualified inspector.
Before completing his or her purchase of your property, the buyer goes over every aspect of the property, as provided for by purchase agreements and any applicable addendums.
These include:
• Obtaining financing and insurance
• Reviewing all pertinent documents, such as preliminary title reports and disclosure documents; and
• Inspecting the property. The buyer has the right to determine the condition of your property by subjecting it to a wide range of inspections, such as roof, termite/pest, chimney/fireplace, property boundary survey, well, septic, pool/spa, arborist, mold, lead based paint, HVAC, etc.
Depending on the outcome of these inspections, one of two things may happen:
1. Either each milestone is successfully closed and the contingencies will be removed, bringing you one step closer to the closing; or
2. The buyer, after reviewing the property and the papers, requests a renegotiation of the terms of contract (usually the price).
How do you respond objectively and fairly to the buyer when a renegotiation is demanded, while acting in your best interests? This is when a professional listing agent can make a real difference in the outcome of the transaction. Having dealt with various property sales in the past, we guarantee our expertise and total commitment to every customer, no matter what their situation is.
Loan Approval and Appraisal
We suggest that you accept buyers who have a lender’s pre-approval, approval letter, or written loan commitment, which is a better guarantee of loan approval than a pre-qualification or no documentation from a lending institute. Expect an appraiser from the lender’s company to review your property and verify that the sales price is appropriate.
If purchasing a new home is your next step, you will need to speak with a mortgage lender about transferring your current home equity into your new property. With the sale of your home underway, you'll want to keep your next home in mind by receiving pre-approval on a new mortgage loan.
Buying your next home before selling your current one can offer several strategic advantages that may benefit both your wallet and your peace of mind. Here is why this approach can be a smart move in certain situations:
Locking in Your Dream Home: In a competitive real estate market, great properties sell quickly. If you’ve found your perfect home, purchasing it before selling your current property ensures you don’t miss out. It's about seizing the opportunity when it presents itself, securing your top choice without the pressure of time constraints.
Planning and Timing: Buying first can provide the much-needed time to move and settle into your new place without the rush. You can move at your own pace, potentially reducing the stress and chaos associated with juggling the simultaneous closings and moves that come from buying and selling at the same time.
Market Trends: If the market is accelerating rapidly in terms of price, buying your next home sooner rather than later could save you money. In a seller's market, property values might increase significantly over a short period, so purchasing your next home at current prices can be financially savvy.